Monday, August 15, 2016

Building Your Wedding Brand - Ro & Co Designs

Hey ya'll!  Happy Monday!  You've all heard plenty about Rosalie of Ro & Co Designs here on the blog before.  She was a 2015 JDE bride, turned friend, turned my all-time favorite graphic designer.  I must send her a request at least once a month of something new I need designed and she hits the nail on the head every.single.time.

Today she's here to teach us a bit about wedding branding!

Hey there!  I'm Rosalie with Ro & Co Designs and I am so excited to share with you what I consider to be the secret ingredient that will help you personalize and fuse together every detail of your wedding day .... Friends, I give you Wedding Branding!

Wedding Branding can be defined as the overall look and feel that you have chosen for your special day.  I like to think of it as the expression of you and your fiance's love through meaningful, cohesive design.  It helps to tell your story visually and emotionally so you are able to connect your story to every element of the big day!

You may or may not have met my frenemy, Pinterest.  I remember when I first got engaged, I immediately unlocked that "secret" wedding board I had been pinning to over the years {that's right - years.  Guys, my husband waited 7 years to propose....a girl had to dream out loud somewhere} and I felt so overwhelmed.  I'm talking major bridentity crisis.  I had pinned rustic barns, bohemian hair styles, ballgowns galore, mason jars, and nautical bottle opener favors...all in one board.  This is where wedding branding rides in on its big white horse to save the day.

Establishing your branding early on in the planning process helps you focus your vision and "see" it in action, allowing you to make more informed choices along the way.  Not to mention, it's extremely helpful for your vendors to see what you're envisioning in terms of specific colors, design elements, and the overall aesthetic you've dreamed of.  This results in a unified look that ties your whole day together and truly captures your essence as a couple.  Most importantly, a strong and consistent brand has the power to transform an already beautiful event into an unforgettable and meaningful experience that you and your guests will always remember.

Here's the fun part!  Here are some tips to help you and yours find your "brand".

I know this sounds daunting.  But start with a simple conversation between you and your fiance and create a list of things that represent you as a couple.  What do you like to do together?  Where are your favorite places to visit?  What kind of experience do you want to give your guests?  Are you rustic?  Nautical?  Preppy?  Whimsical?  By asking these types of questions, you should be able to pick 4-5 words that define who you are together.

Before you get too far into the planning process, you have to figure out when and where your nuptials will take place {if you haven't already}!  This will not only lay the foundation for all design choices, but it will determine vendor availability and really put the planning into overdrive.  WOO!

Now that you have an idea what you want to represent and when/where your wedding will take place, you can determine your colors, patterns/textures, fonts, and even a logo!  This is where I like to create an inspiration board for my couples to present their very own unique brand.

Your wedding inspiration board should include the following:
color palette
Start by picking one or two colors that you two adore, and build off of them with accents.  OK - so this is where Pinterested becomes a bestie again {DARN YOU} as it can be a wonderful tool to find colors that complement one another without overpowering.

As you peruse through wedding blogs and magazines, try to find images that reflect your overall style.  ANd keep in mind that textures and patterns can be a subtle way to create a strong image for your day.  Do you find yourself gravitating towards nautical stripes?  What about bold Lily patterns?  Or maybe you can't stop pinning rustic wood images.  Incorporating these textures into your wedding stationery can be a great way to really set the tone for your guests from the get go.

logo and fonts
A wedding logo?!  Yes, the exist and they are the strongest ingredient in successfully weaving your brand throughout every detail.  You can opt for a custom designed logo or monogram, as well as two complementary fonts to use on all of your paper goods!  From your save the dates and wedding invitations, to your wedding website, to your reception signage and favors, all the way to your thank you cards.  This is where your wedding brand comes to life and what will make your wedding day truly memorable!  By taking this time to brand each element, your guests will actually notice the continuity and appreciate the thought that went into every decision.

Branding a wedding is a fun way to make it memorable, but you do want to avoid going overboard.  Focus on keeping it personal and meaningful, and you'll achieve that perfect balance that comes with a beautiful branded wedding that reflects what's most important here - your life as a married couple!

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